Intro to SEO

Intoduction to SEO Talk about how content affects the rankings in search engine as well as back links. What has panda REALLY done that has "changed the game" and made content creators more valuable than coders slapping on tons of tags in font colors that match the background color? How can you really drive web traffic, look at the analytics and get ranked in google? What difference can a domain have in google rankings? Which paid / free options are most commonly used to track & improve SEO.