The New Product and Business Development Process
Facilitator:
Ed Ellingson
Target Participants:
Entrepreneur Short Description:
Identify the stages of development that a new product must go through. Identify the objectives of each phase and the expertise required to accomplish those. Focus on the risks, and minimize expenses to only those necessary to understand the risk at each stage. Evaluate at the end of each phase, and do not proceed unless the business plan looks attractive and the risks are low.
